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"We have a long personal relationship with Carl Lanore and Super Human Radio that goes back almost ten years because of our joint belief that the greatest impediment to knowledge isn't ignorance but rather the illusion of knowledge."
Ron Penna Founder of Legendary Foods & Quest Nutrition |
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"You're a smart man, Carl Lanore."
"We have tried many things over the years, and none can I recommend more strongly than his show." "Carl is the perfect host as he's able to blend product information into his program in a way which seamlessly offers INFORMATION rather than a sales pitch. His listeners know that he is passionate about finding the truth and that he changes his mind as he learns rather than sticking to a consistent dogma. " "We have gained many new customers and strengthened relationships with old ones. Super Human Radio is also our favorite platform for educating some of the most important customers we have - thought leaders and influencers. It's next to impossible to find platforms which let you truly educate, and Carl's show has let us do that for years. " "When it comes to pushing out a direct message and bringing awareness to a highly engaged audience, there's no better platform." “The conversion rate is astonishing. 30% of those showing up from SHR make a purchase. I've never seen this rate of conversion ever." |
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"Legendary Foods has chosen to be the title sponsor of Super Human radio because Carl helps us think and push ourselves to understand how we can help our customers live Legendary lives." "Carl has gone above and beyond what we would have expected in any advertising medium. Carl has been diligent to take opportunities to endorse our product. We have even exceeded dollar for dollar the results we have obtained through other comparable channels which are still good avenues for us, but not as good as Super Human Radio. I would highly recommend Super Human Radio as a viable marketing channel for any natural product manufacturer." "Working with Carl and SHR has been not only a pleasure, but a great business move. We see new client inquiries regularly and the conversion is high. It is a long game, for sure just like Carl promised. We saw some activity in the beginning that made it 'worth it,' but now the value is incredible at 9-12 months in! We love the partnership with Carl and SHR" "The list of positive things I can say about Carl and his show are as long as your arm, but what I cant state enough is that having someone like him as your partner/advocate will spill out far beyond the podcasts. I can't tell you how many times over the years Carl's name has come up in completely unrelated situations when speaking with people in our space, as a supporter of our company. He's one of those individuals who's completely invested in his partnerships and will talk about you just as much off the air, and sometimes even more, than on his show. His passion for what he does speaks for itself as he simply won't partner with any sponsor he isn't absolutely committed to." |
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LISTENER DEMOGRAPHICS
Primary age range: 35-65 ▸ 60:40 Male to Female ▸ Income >$170k ▸ Majority college educated ++ ▸ US=80% of international audience ▸ >93% own fitness equipment, technology, recovery ▸ >95% spend $350 or more on supplements, peptides and other health related products ▸ >85% buy foods that are organic, pasture raised and support sustainable practices ▸ 96% favor our sponsors when making purchases ▸ Forward leaning, research oriented, critical thinkers |
DISTRIBUTION STATS
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Podcast listening has now mainstreamed to the point where no matter who is in an advertiser’s target, that audience can be found, as is shown by our annual Infinite Dial® survey sponsored by Wondery and Art19.
But where does podcasting most ‘over-deliver’? When it comes to age, the podcasting audience is strongest right in so many advertisers’ sweet spot: 18-44 year-olds.
The graph below shows the U.S. population for those age 12 and older on the left and the composition of weekly podcast listeners on the right.
But where does podcasting most ‘over-deliver’? When it comes to age, the podcasting audience is strongest right in so many advertisers’ sweet spot: 18-44 year-olds.
The graph below shows the U.S. population for those age 12 and older on the left and the composition of weekly podcast listeners on the right.
Interestingly, among the seven age-breaks represented in the graph, they break out as follows:
Index lower for podcast listening compared to population: 55-64s and 65-and-older
Index at par: 12-17-year-olds and 45-54s
Index higher for podcast listening compared to population: 18-24s, 25-34s, and 35-44s
While the population of those age 12 and over that is between 18 and 44 is 41% of the total, it makes up 58% of all podcast listeners. So not only is podcast advertising effective, if your target is 18-44 year-olds, it is extremely efficient as well.
Index lower for podcast listening compared to population: 55-64s and 65-and-older
Index at par: 12-17-year-olds and 45-54s
Index higher for podcast listening compared to population: 18-24s, 25-34s, and 35-44s
While the population of those age 12 and over that is between 18 and 44 is 41% of the total, it makes up 58% of all podcast listeners. So not only is podcast advertising effective, if your target is 18-44 year-olds, it is extremely efficient as well.