"Podcast advertising generates far better brand recall than other widely-used forms of digital advertising. In addition to the lift in brand awareness, studies reveal that over 60 percent of consumers exposed to podcast ads become more likely to purchase the advertised product."
The Nielsen ad-effectiveness studies
With podcast sponsorship, you're putting your brand in front of a loyal, highly engaged audience on a regular basis. They are hearing your message consistently, daily. Listeners come to associate your product with the host and the show.
How is this different?
A print ad or a randomly placed spot, shouts out a quick message in an attempt to grab a handful of quick sales.